Our Story: A Passion for Performance

Wattlebrook Athletics was founded on a singular vision: to cultivate and celebrate the vibrant spirit of Australian sports. Born from a profound passion for athletics and a commitment to excellence, we started with a simple belief that every athlete deserves the best support to reach their full potential, and every event should be an unforgettable experience.
Our journey began with a focus on grassroots talent, slowly expanding our expertise to encompass a comprehensive range of sports management services. Today, we stand as a beacon of integrity and innovation in the Australian and APAC sports landscape.
Our Mission
To empower athletes, create landmark events, and foster community through the power of sport. We achieve this by providing unparalleled representation, meticulously organized events, and strategic marketing, all while nurturing the growth of sports at every level.
Our Vision
To be the leading force in sports management across Australia and the APAC region, recognized for our unwavering dedication to our clients' success and our significant contribution to the broader sporting community.
Core Values
- Integrity: Upholding the highest ethical standards in all our dealings.
- Excellence: Striving for superior outcomes in every service we provide.
- Passion: Fueling our work with genuine enthusiasm for sport and its transformative power.
- Innovation: Continuously seeking new and better ways to serve our athletes and partners.
Meet the Leadership

Liam O'Connell
Founder & CEO
With over two decades in the sports industry, Liam's visionary leadership has guided Wattlebrook Athletics from its inception to a respected industry leader. His profound understanding of athlete needs and market dynamics drives our strategic direction.
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Dr. Amelia Davies
Head of Talent Management
Dr. Davies brings a strong background in sports psychology and performance, ensuring our athletes receive holistic support. Her expertise lies in identifying and nurturing untapped potential, guiding careers to peak performance.
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Marcus Chen
Head of Events & Marketing
Marcus is a master orchestrator of memorable sporting experiences. With a keen eye for detail and strategic marketing prowess, he ensures our events are not only flawlessly executed but also resonate deeply with audiences and sponsors.
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